@import "https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,500;0,600;1,500&family=DM+Mono:wght@300;400;500&family=DM+Sans:wght@400;500;600&display=swap";:root{--gold:#b5860d;--amber:#e8b84b;--mint:#74c69d;--slate:#5c5c50;--cream:#faf7f2;--warm-white:#fffef9;--ink:#1a1a14;--forest:#1b4332;--line:#5c5c5029;--shadow:0 20px 55px #36312314}*{box-sizing:border-box}html{scroll-behavior:smooth}body{min-width:320px;color:var(--ink);background-color:var(--cream);-webkit-font-smoothing:antialiased;background-image:linear-gradient(#5c5c500a 1px,#0000 1px),linear-gradient(90deg,#5c5c500a 1px,#0000 1px);background-size:40px 40px;margin:0;font-family:DM Sans,sans-serif}button,select{font:inherit}button,a{-webkit-tap-highlight-color:transparent;color:inherit}p{line-height:1.65}main{overflow:clip}.eyebrow{color:var(--slate);letter-spacing:.15em;text-transform:uppercase;margin:0 0 10px;font:500 11px/1.4 DM Mono,monospace}.eyebrow.gold{color:var(--gold)}.site-header{z-index:50;border-bottom:1px solid var(--line);-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);background:#fffef9eb;align-items:center;gap:34px;min-height:78px;padding:0 clamp(24px,4vw,72px);display:flex;position:sticky;top:0}.brand{flex:none;align-items:center;gap:12px;text-decoration:none;display:flex}.brand>span:last-child,.footer-brand>span:last-child{display:grid}.brand strong,.footer-brand strong{font:600 19px/1.1 Cormorant Garamond,serif}.brand small,.footer-brand small{color:var(--slate);letter-spacing:.11em;text-transform:uppercase;margin-top:4px;font:400 9px DM Mono,monospace}.monogram{aspect-ratio:1;border:1px solid var(--forest);width:40px;color:var(--forest);background:var(--warm-white);border-radius:10px;place-items:center;font:500 17px Cormorant Garamond,serif;display:grid}.site-header nav{align-items:center;gap:clamp(16px,2vw,30px);margin-left:auto;display:flex}.site-header nav a{color:var(--slate);white-space:nowrap;padding:28px 0;font-size:13px;text-decoration:none;position:relative}.site-header nav a:after{content:"";background:var(--gold);height:1px;transition:transform .2s;position:absolute;bottom:20px;left:0;right:0;transform:scaleX(0)}.site-header nav a:hover:after,.site-header nav a:focus-visible:after{transform:scaleX(1)}.header-status{color:var(--forest);letter-spacing:.08em;background:#74c69d29;border-radius:999px;flex:none;align-items:center;gap:8px;padding:9px 12px;font:500 9px DM Mono,monospace;display:flex}.header-status i{background:var(--mint);border-radius:50%;width:7px;height:7px;box-shadow:0 0 0 4px #74c69d26}.menu-button{display:none}.hero{background:radial-gradient(circle at 85% 18%,#e8b84b2b,#0000 22%),linear-gradient(118deg,#fffef9f0,#faf7f2d1);grid-template-rows:1fr auto;grid-template-columns:minmax(0,1.15fr) minmax(330px,.65fr);column-gap:clamp(48px,9vw,150px);min-height:710px;padding:clamp(80px,9vw,138px) clamp(24px,8vw,150px) 0;display:grid}.hero h1{color:var(--slate);letter-spacing:-.055em;margin:10px 0 18px;font:500 clamp(64px,7.5vw,118px)/.78 Cormorant Garamond,serif}.hero h1 em{color:var(--gold);font-weight:500}.thesis{color:var(--forest);margin:0 0 22px;font:500 clamp(22px,2vw,30px) Cormorant Garamond,serif}.hero-description{max-width:690px;color:var(--slate);margin:0;font-size:16px}.hero-actions{flex-wrap:wrap;align-items:center;gap:12px;margin-top:35px;display:flex}.hero-actions a,.hero-actions .copy-button{border:1px solid var(--gold);border-radius:999px;justify-content:center;align-items:center;min-height:46px;padding:0 20px;font-size:13px;font-weight:600;text-decoration:none;transition:all .2s;display:inline-flex}.hero-actions a{color:var(--warm-white);background:var(--gold)}.hero-actions a:hover{background:#9d740b;transform:translateY(-1px)}.hero-actions .copy-button{color:var(--gold);background:0 0}.hero-card{box-shadow:var(--shadow);background:#fffef9d1;border:1px solid #b5860d59;border-radius:2px 40px 2px 2px;align-self:center;padding:clamp(30px,4vw,50px)}.hero-card h2{color:var(--forest);margin:0;font:500 clamp(35px,3.1vw,50px)/1 Cormorant Garamond,serif}.hero-card>p:not(.eyebrow){color:var(--slate);font-size:14px}.hero-card>div{border-top:1px solid var(--line);gap:8px;margin-top:28px;padding-top:24px;display:grid}.hero-card span{color:var(--gold);letter-spacing:.12em;font:500 9px DM Mono,monospace}.hero-card strong{color:var(--slate);font-size:12px;line-height:1.6}.metrics{border-top:1px solid var(--line);grid-column:1/-1;grid-template-columns:repeat(4,1fr);margin-top:clamp(70px,9vw,120px);display:grid}.metrics div{border-right:1px solid var(--line);justify-content:center;align-items:baseline;gap:12px;min-height:105px;display:flex}.metrics div:last-child{border-right:0}.metrics strong{color:var(--gold);font:500 42px Cormorant Garamond,serif}.metrics span{color:var(--slate);letter-spacing:.12em;text-transform:uppercase;font:400 10px DM Mono,monospace}.campaign-map,.calendar,.visual-system,.quality{padding:clamp(80px,9vw,140px) clamp(24px,8vw,150px)}.campaign-map{background:var(--warm-white)}.section-heading{justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:45px;display:flex}.section-heading h2{color:var(--forest);margin:0;font:500 clamp(42px,5vw,72px)/.95 Cormorant Garamond,serif}.section-heading>p{max-width:530px;color:var(--slate);margin:0;font-size:14px}.week-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;display:grid}.week-card{border:1px solid var(--line);text-align:left;background:var(--cream);cursor:pointer;border-radius:2px 22px 2px 2px;min-height:420px;padding:30px;transition:transform .25s,box-shadow .25s,border-color .25s;position:relative;overflow:hidden}.week-card:before{content:"";background:var(--gold);transform-origin:0;height:4px;transition:transform .25s;position:absolute;inset:0 0 auto;transform:scaleX(.2)}.week-card:hover,.week-card:focus-visible,.week-card.active{box-shadow:var(--shadow);border-color:#b5860d8c;transform:translateY(-5px)}.week-card:hover:before,.week-card:focus-visible:before,.week-card.active:before{transform:scaleX(1)}.week-number{color:#b5860d21;font:500 76px Cormorant Garamond,serif;position:absolute;top:18px;right:20px}.week-card h3{color:var(--forest);margin:35px 0 7px;font:500 34px/1 Cormorant Garamond,serif}.week-card h4{color:var(--gold);margin:0 0 18px;font-size:13px;line-height:1.4}.week-card>p:not(.eyebrow){color:var(--slate);font-size:13px}.week-card footer{border-top:1px solid var(--line);color:var(--slate);text-transform:uppercase;align-items:center;gap:12px;padding-top:18px;font:400 9px DM Mono,monospace;display:flex;position:absolute;bottom:25px;left:30px;right:30px}.week-card footer b{color:var(--gold);margin-left:auto;font-weight:500}.calendar{background:0 0}.calendar-heading{margin-bottom:32px}.filters{border:1px solid var(--line);background:#fffef9d1;border-radius:14px;grid-template-columns:repeat(5,minmax(120px,1fr));gap:14px;padding:22px;display:grid;box-shadow:0 12px 30px #3631230a}.filters label,.platform-filter{gap:7px;display:grid}.filters label>span,.platform-filter>span{color:var(--slate);letter-spacing:.11em;text-transform:uppercase;font:500 9px DM Mono,monospace}.filters select{border:1px solid var(--line);width:100%;height:40px;color:var(--slate);background:var(--warm-white);border-radius:7px;padding:0 32px 0 11px;font-size:11px}.platform-filter{grid-column:span 4}.platform-filter>div{flex-wrap:wrap;gap:7px;display:flex}.platform-filter button,.reset-button{border:1px solid var(--line);background:var(--warm-white);min-height:38px;color:var(--slate);cursor:pointer;border-radius:999px;padding:0 15px;font-size:11px}.platform-filter button.active{border-color:var(--forest);color:var(--warm-white);background:var(--forest)}.reset-button{color:var(--gold);border-color:#b5860d59;align-self:end}.calendar-tools{justify-content:space-between;align-items:center;gap:20px;margin:22px 0;display:flex}.calendar-tools p{color:var(--slate);margin:0;font:400 11px DM Mono,monospace}.calendar-tools p strong{color:var(--gold)}.calendar-tools>div{flex-wrap:wrap;gap:8px;display:flex}.calendar-tools button,.copy-button{border:1px solid var(--line);background:var(--warm-white);min-height:38px;color:var(--slate);cursor:pointer;border-radius:7px;padding:0 14px;font-size:11px;font-weight:600;transition:all .2s}.calendar-tools button:hover,.copy-button:hover{border-color:var(--gold);color:var(--gold)}.copy-button.gold-button{border-color:var(--gold);color:var(--warm-white);background:var(--gold)}.campaign-rule{color:var(--gold);letter-spacing:.12em;text-align:center;align-items:center;gap:18px;margin:42px 0 25px;font:400 10px DM Mono,monospace;display:flex}.campaign-rule span{background:#b5860d40;flex:1;height:1px}.day-list{gap:15px;display:grid}.day-card{border:1px solid var(--line);background:var(--warm-white);border-radius:2px 18px 18px 2px;position:relative;overflow:hidden;box-shadow:0 9px 25px #3631230b}.day-accent{z-index:2;background:var(--gold);width:5px;position:absolute;inset:0 auto 0 0}.day-card.week-2 .day-accent{background:var(--amber)}.day-card.week-3 .day-accent{background:var(--mint)}.day-card.week-4 .day-accent{background:var(--slate)}.day-summary{text-align:left;cursor:pointer;background:0 0;border:0;justify-content:space-between;align-items:flex-start;gap:30px;width:100%;padding:25px 27px 24px 30px;display:flex}.day-label{color:var(--gold);letter-spacing:.08em;margin:0 0 10px;font:500 11px DM Mono,monospace}.day-label span{color:var(--slate)}.tag-row{flex-wrap:wrap;gap:7px;display:flex}.tag{color:var(--slate);background:var(--cream);letter-spacing:.04em;border-radius:999px;padding:5px 9px;font:400 9px DM Mono,monospace}.tag.stage{color:var(--forest);background:#74c69d21}.tag.format{background:#e8b84b1f}.internal-title{color:var(--slate);letter-spacing:.12em;text-transform:uppercase;margin:14px 0 3px;font:500 9px DM Mono,monospace}.day-summary h3{max-width:1050px;color:var(--forest);margin:5px 0 8px;font:500 clamp(23px,2.2vw,33px)/1.12 Cormorant Garamond,serif}.brief{max-width:1080px;color:var(--slate);margin:0;font-size:13px}.expand-icon{width:38px;height:38px;color:var(--forest);background:var(--cream);border-radius:50%;flex:none;place-items:center;font-size:22px;font-weight:300;display:grid}.day-details{border-top:1px solid var(--line)}.tab-bar{border-bottom:1px solid var(--line);scrollbar-width:thin;align-items:center;gap:3px;padding:0 28px;display:flex;overflow-x:auto}.tab-bar>button:not(.copy-button){white-space:nowrap;min-height:51px;color:var(--slate);cursor:pointer;background:0 0;border:0;border-bottom:2px solid #0000;padding:0 14px;font-size:12px}.tab-bar>button.active{border-bottom-color:var(--gold);color:var(--forest)}.tab-bar .copy-day{flex:none;margin-left:auto}.tab-content{background:#faf7f259;padding:28px}.caption-panel{border:1px solid var(--line);background:var(--warm-white);border-radius:12px;overflow:hidden}.panel-header{border-bottom:1px solid var(--line);justify-content:space-between;align-items:center;gap:20px;padding:18px 20px;display:flex}.panel-header .eyebrow{margin-bottom:4px}.panel-note{color:var(--slate);margin:0;font-size:11px}.caption-copy{color:#38382f;white-space:pre-wrap;padding:clamp(24px,4vw,45px);font-size:15px;line-height:1.78}.strategy-grid,.visual-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;display:grid}.strategy-grid article,.visual-grid article{border:1px solid var(--line);background:var(--warm-white);border-radius:10px;padding:22px}.strategy-grid article.caution{background:#e8b84b14;border-color:#e8b84b8c}.strategy-grid p:last-child,.visual-grid p:last-child{color:var(--slate);margin:0;font-size:13px}.visual-lead{color:var(--cream);background:var(--slate);border-radius:2px 24px 2px 2px;margin-bottom:12px;padding:30px}.visual-lead .eyebrow{color:var(--amber)}.visual-lead h4{color:var(--warm-white);margin:0 0 9px;font:500 34px Cormorant Garamond,serif}.visual-lead p:last-child{color:#fffef9d1;margin:0;font-size:13px}.visual-quote{color:var(--forest)!important;font:500 24px/1.1 Cormorant Garamond,serif!important}.slides-panel,.prompt-panel{border:1px solid var(--line);background:var(--warm-white);border-radius:10px;margin-top:12px;padding:25px}.slides-panel ol{columns:2;column-gap:45px;margin:0;padding-left:22px}.slides-panel li{break-inside:avoid;color:var(--slate);margin-bottom:8px;font-size:13px}.prompt-panel{border-left:4px solid var(--gold)}.prompt-panel p:last-child{color:var(--slate);margin:0;font-size:13px}.visual-system{background:var(--warm-white);grid-template-columns:.8fr 1.2fr;align-items:center;gap:clamp(45px,8vw,120px);display:grid}.visual-system h2{color:var(--forest);margin:0 0 22px;font:500 clamp(48px,5vw,74px)/.92 Cormorant Garamond,serif}.visual-system>div:first-child>p:last-child{color:var(--slate);font-size:14px}.swatches{grid-template-columns:repeat(3,1fr);gap:10px;display:grid}.swatches div{border:1px solid var(--line);background:var(--cream);padding:13px}.swatches i{height:80px;margin-bottom:12px;display:block}.swatches strong,.swatches small{display:block}.swatches strong{color:var(--slate);font-size:12px}.swatches small{color:var(--slate);margin-top:3px;font:400 9px DM Mono,monospace}.visual-system blockquote{border-top:1px solid var(--line);border-bottom:1px solid var(--line);color:var(--gold);text-align:center;grid-column:1/-1;margin:30px 0 0;padding:28px 0;font:italic 500 clamp(30px,4vw,55px) Cormorant Garamond,serif}.asset-note{background:#74c69d17;border:1px solid #74c69d8c;border-radius:10px;grid-column:1/-1;padding:24px}.asset-note p:last-child{color:var(--slate);margin:0;font-size:13px}.quality{color:var(--cream);background:var(--slate);grid-template-columns:.7fr 1fr;gap:clamp(50px,9vw,130px);display:grid}.quality .eyebrow{color:var(--amber)}.quality h2{margin:0;font:500 58px Cormorant Garamond,serif}.quality>div>p:last-child{color:#fffef9b3;font-size:14px}.quality ul{grid-template-columns:1fr 1fr;gap:12px;margin:0;padding:0;list-style:none;display:grid}.quality li{border:1px solid #fffef924;align-items:center;gap:12px;padding:18px;font-size:12px;display:flex}.quality li span{color:var(--mint)}.site-footer{color:var(--cream);background:#34342d;align-items:center;gap:34px;padding:35px clamp(24px,8vw,150px);display:flex}.footer-brand{align-items:center;gap:12px;display:flex}.monogram.reverse{border-color:var(--gold);color:var(--cream);background:0 0}.footer-brand small{color:#fffef98c}.footer-tags{flex-wrap:wrap;gap:8px;margin-left:auto;display:flex}.footer-tags span{color:#fffef9ad;letter-spacing:.07em;border:1px solid #fffef921;padding:7px 9px;font:400 8px DM Mono,monospace}.site-footer>p{color:var(--amber);margin:0;font:400 9px DM Mono,monospace}button:focus-visible,a:focus-visible,select:focus-visible{outline:2px solid var(--gold);outline-offset:3px}@media (width<=1180px){.site-header nav{border-bottom:1px solid var(--line);background:var(--warm-white);flex-direction:column;align-items:stretch;gap:0;padding:15px 24px 25px;display:none;position:absolute;top:78px;left:0;right:0}.site-header nav.open{display:flex}.site-header nav a{padding:14px 0}.menu-button{border:1px solid var(--line);background:var(--cream);border-radius:50%;place-content:center;gap:5px;width:42px;height:42px;margin-left:auto;display:grid}.menu-button span{background:var(--forest);width:17px;height:1px}.header-status{margin-left:0}.week-grid{grid-template-columns:1fr 1fr}.filters{grid-template-columns:repeat(3,1fr)}.platform-filter{grid-column:span 2}}@media (width<=820px){.site-header{gap:10px;min-height:70px;padding:0 18px}.site-header nav{top:70px}.header-status{display:none}.brand small{white-space:nowrap;text-overflow:ellipsis;max-width:175px;overflow:hidden}.hero{min-height:auto;padding:80px 24px 0;display:block}.hero h1{font-size:clamp(59px,17vw,88px)}.hero-card{margin-top:55px}.metrics{grid-template-columns:1fr 1fr;margin:65px -24px 0}.metrics div{border-bottom:1px solid var(--line);min-height:88px}.metrics div:nth-child(2){border-right:0}.section-heading{display:block}.section-heading>p{margin-top:18px}.week-grid{grid-template-columns:1fr}.week-card{min-height:355px}.filters{grid-template-columns:1fr 1fr}.platform-filter{grid-column:1/-1}.calendar-tools{flex-direction:column;align-items:flex-start}.day-summary{gap:15px;padding:23px 20px 23px 24px}.expand-icon{width:33px;height:33px}.tab-bar{padding:0 18px}.tab-bar .copy-day{margin:7px 0 7px 10px}.tab-content{padding:18px}.strategy-grid,.visual-grid{grid-template-columns:1fr 1fr}.visual-system,.quality,.quality ul{grid-template-columns:1fr}.site-footer{flex-direction:column;align-items:flex-start}.footer-tags{margin-left:0}}@media (width<=540px){.brand strong{font-size:17px}.brand small{max-width:160px;font-size:7px}.monogram{width:36px}.hero,.campaign-map,.calendar,.visual-system,.quality{padding-left:17px;padding-right:17px}.hero h1{letter-spacing:-.065em}.hero-actions{flex-direction:column;align-items:stretch}.hero-actions>*{width:100%}.metrics{margin-left:-17px;margin-right:-17px}.metrics strong{font-size:34px}.metrics span{font-size:8px}.week-card{padding:24px}.week-card footer{left:24px;right:24px}.filters{grid-template-columns:1fr;padding:15px}.platform-filter{grid-column:auto}.platform-filter>div{grid-template-columns:1fr 1fr;display:grid}.calendar-tools>div{grid-template-columns:1fr 1fr;width:100%;display:grid}.calendar-tools .gold-button{grid-column:1/-1}.campaign-rule{font-size:8px}.tag-row{max-width:95%}.tag{font-size:8px}.day-summary h3{font-size:25px}.brief{font-size:12px}.internal-title{margin-top:12px}.tab-bar{align-items:stretch;padding:5px 12px}.tab-bar>button:not(.copy-button){min-height:45px;padding:0 11px}.tab-bar .copy-day{margin:4px 0 4px 8px}.panel-header{flex-direction:column;align-items:flex-start}.panel-header .copy-button{width:100%}.caption-copy{padding:23px 19px;font-size:14px;line-height:1.74}.strategy-grid,.visual-grid{grid-template-columns:1fr}.visual-lead{padding:24px 20px}.visual-lead h4{font-size:29px}.slides-panel ol{columns:1}.swatches{grid-template-columns:1fr 1fr}.swatches i{height:65px}.quality h2{font-size:48px}.site-footer{padding:30px 18px}}@media print{body{background:#fff}.site-header,.hero-actions,.filters,.calendar-tools,.tab-bar,.campaign-map,.visual-system,.quality,.site-footer{display:none!important}.hero{min-height:auto;padding:30px;display:block}.hero-card,.metrics{display:none}.calendar{padding:20px}.day-card{break-inside:avoid;box-shadow:none}.day-details{display:block!important}.caption-copy{font-size:11pt}}
